Client: Gentleman Jack

Project: Site Map, Wire Frames, Requirements Documentation

Status: Complete

Details: Beginning in early 2007, Jack Daniel’s introduced a new bottle design for Gentleman Jack. In support, Slingshot developed a concept for the brand and a redesigned Gentleman Jack website.

The site highlights the redesigned bottle and promotes the two sides of Gentlman Jack: the situations in which consumers enjoy Gentleman Jack, and the double charcoal mellowing process that gives Gentleman Jack its unique flavor.

Live Site: Gentleman Jack

Home Page:

Home page design by Dan Grimsley.

Site Map:

Home Page Wire Frame:

Toasting Page Wire Frame: