Client: Jack Daniel’s Racing

Project: Concept Creation, Site Map, User Flow, Wire Frames, Content Guide

Status: Complete

Awards: W3 Gold Award: Best Visual Appeal
W3 Silver Award: Best Video/Motion Graphics

Details: In order to support the launch of the 2008 racing season, Slingshot proposed a site that connects fans of Jack Daniel’s racing with the driver and the team. The site is one-of-a-kind for NASCAR, offering candid inteviews with members of the team, the driver Clint Bowyer, and the team’s management.

The technology of the car and the different aspects of racing are displayed within three different racing environments.

Live Site: Jack’s Track

Intro Animation:

Design by Dan Grimsley.

User Flow:

Launch Page Wire Frame:

Animation Window Wire Frame: