Client: Woodford Reserve

Project: Site Map, Wire Frames, Functional Requirements

Status: Complete

Details: Woodford Reserve Stables was originally designed to provide updates for the users taking part in the stables program. The horse trainers could post updates about the horse’s training schedule, overall health and race performances. However, the site required a login to access and was built largely in Flash. Usership declined rapidly after the initial launch, and Slingshot was tasked with refreshing the design of the site and simplifying access to the content about the horses.

The strategy for the new Stables design is  to provide all the content to the general public without requiring registration. The site is built in a blog format using HTML and CSS for the front end ui and Ektron CMS for the backend.

Live Site: Woodford Reserve Thoroughbred Society

Home Page Design

Design by James Helms.

Home Page Wire Frame:

Angel’s Share Page

Resources Page