What I do

As an interaction designer, I work directly with a cross-functional product development team from the project onset through launch to guaranty that the business goals and the end user’s needs are considered in the final product. In order to do this I work across teams to develop an effective interactive strategy, user-centered design and technologically robust product. This approach has helped to successfully deliver usable websites for clients in industries ranging from outdoor gear, food & beverage, hospitality, travel, energy, oil and gas, education, software and financial services.

Experience

Lead interaction designer for core commerce and community products. Responsible for guiding the design and usability across core retail sites. Formulated and guided the product design process. Integrated the product design process into the agile development framework. Successful at translating executive vision into industry-leading, usable products.

Responsible for the interaction design, information architecture, competitive research and interactive strategy for a wide range of clients. Worked with development to launch the first agency knowledge base. Streamlined the creative and development process by organizing small, flexible teams around projects. Created standardized SEO guidelines for all Flash sites.

Bike fit technician responsible for working with customers and manufacturers to find the customer’s perfect ergonomic bike geometry. Responsible for diagnosing poor fittings and misapplication of cycling gear.

Skills

Strategy: Industry, technology and consumer trends research.
IA: Navigation, site structure and requirements documentation.
IxD: Site maps, user flows, wire frames storyboards and functional documentation.
UX: Site analysis, use cases, mental models, focus groups, usability testing, surveys and contextual inquiry.
Design: Mockups, style guides, content guides.
Prototyping: Paper prototypes, wire frames, mockups, functional prototypes.

Tools

IA: Visio, OmniGraffle, Mindjet.
IxD/Design: Illustrator, Photoshop, InDesign.
Prototyping: HTML, CSS, Javascript, Fireworks.

Education

University of Lincoln, UK | Graduated June 2006 with Honours
Bachelor of Business Studies, Marketing Concentration

Professional Development

Southern Methodist University
SMU Executive Education Series: Conflict Management, Insights.

Awards

Jack Daniels Racing | Jack’s Track
Live Site
W3 Gold Award: Best Visual Appeal
W3 Silver Award: Best Video/Motion Graphics

Appleton Rums | Discover Jamaica
Site no longer live.
W3 Gold Award: Best Visual Appeal
W3 Silver Award: Best Food and Beverage